Guccio Gucci first opened his luggage and saddlery shop in Florence, Italy in the early 1920's. Today, the name Gucci is associated with much more than luggage and saddlery. In fact, it's hard to believe that one of today's greatest names in top fashion design began with such a simple shop in Italy. In November 1997, Gucci Timepieces was created with the acquisition of the Severin Montres Group, a world class watch manufacturing and distributing company. Designer watches have become increasingly popular, and who better to add its own style and finesse to the world of wristwatch design than this renowned fashion designer? Timekeeper brings you a fine selection of Gucci watches.